Privacy Statement

KPMG Advisory N.V. Privacy Policy regarding Culture Factory Services

Privacy and Data Protection

Your privacy is very important to us. We aim to be as clear as possible about how and why we use information you have provided. This Privacy Policy explains how we will use and protect personal information that you give us when you access use and/or complete any of our online tools. This also seeks to ensure we comply with relevant legislation concerning data protection.

With personal information in this Privacy Policy the following is meant: any information relating to an identified or identifiable natural person.

We only collect personal information which you freely provide to us. Your name and email address details are never passed or sold to any employer, company or third party organization. We may contact you from time to time regarding events, publications, articles, and relevant news of our network and our partners, but we will never use these details for other direct marketing purposes. We will offer you the opportunity to opt out of these communications e.g. by clicking the unsubscribe option at the bottom of the emails.

Any personal information we collect is deleted and no longer accessible once the completed period of the training event, e-learning, or coaching is completed. In all circumstances, the individual source of any response we archive and use for statistical analysis and benchmarking cannot be identified and is therefore not traceable to the individual which has provided the response.


This privacy statement relates to the apps and internet services provided to you as part of the services of diagnostic and profiling tools provided by KPMG Advisory N.V. These services include the Intercultural Awareness Profile (IAP), the Intercultural Competence Profile (ICP), organization Values Profiler (OVP), Culture Compass Online (CCOL), and all other online diagnostic tools and questionnaires provided as part of KPMG Advisory N.V consulting’s services.

What personal information do we collect and why?

When you choose to download our app or visit our website to use our services we collect two categories of information from you which you provide us with:

  1. the responses you give when you complete the business and cultural aspects of our online questionnaires; together with
  2. your basic biographical details such as your name and email address (only for profile tools).

Your answers are combined anonymously, through clustering mathematical/statistical variables with those we collect from other participants for the same questionnaire or online tool. This information is used to extend our anonymous statistical databases which support our benchmarks and thus validate the profile and data analysis. We make our benchmark available to you in the context of the services we deliver to you.

Automatic collection of personal Information

When you choose to download our app or visit our website to use our services we automatically collect certain type of personal information like your IP address which is necessary to enable us to deliver the service to you.

Retention period

We will not retain your personal information longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

A “cookie” is a small piece of text that a website places in the browser of your (mobile) device.

We use Cookies to store your responses and to part-completed sections of some of our online tools in order to be able to combine several questionnaire modules together in one submission of all responses. We do not use cookies to track your usage or for any other reasons.


The generic and anonymous information we capture from respondents with our tools is analyzed to derive our cultural intelligence models and frameworks. This ensures we can benchmark and provide statistically sound analysis of our profile tools to help you and other individuals understand their own cultural preferences and how they differ from others. We perform all this analysis ourselves – and do not pass any such data to any third parties for analysis.

Who will see or have access to your responses?

Your personal information can only be accessed by employees and partners of KPMG Advisory N.V and its engaged IT-subcontractors only if that is necessary to deliver the service to you, respectively for maintenance of the data base, troubleshooting and the like. Your personal information is not shared with or otherwise disclosed to any other party, unless required by law or we believe that disclosure is necessary to protect our right. Access to your information is strictly controlled to ensure confidentiality through systems of passwords and other technical protocols. We may transfer or store certain personal information in a jurisdiction other than where you are based. Transfer of personal information by us takes place in accordance with the Dutch Data Protection Act.


We have appropriate security measures in place to protect personal information from loss, misuse, alteration or destruction an unauthorized access. Despite our best efforts, however, we cannot guarantee security against all threats.


We understand the importance of protecting the privacy of children. In this context we state that our services are not meant for children and we therefore do not (intentionally) target or solicit to children and/or individuals younger than 16 years.

Notification of changes

We may modify this Privacy Policy from time to time when necessary due to legal requirement or to reflect our current privacy practices.  When we do so we will revise the “updated date” at the top of this page. We encourage you to periodically review this Privacy Policy to be informed about how we are protecting your personal information.

Note: If you are attending a training event or having a coaching session with one of our own consultants or approved licensed consultants where you will receive a personal profile, then in strict confidence, he/she will also have access to your profile (for a limited period of time) to help them in their counseling role with you to assist in explanation, interpretation and providing you with personal feedback for your personal development.

Policy question and enforcement  

You are in most cases entitled to request us to inform you whether and/or which personal information relating to you are being processed by us or correction or removal of your personal information in event of inaccuracy. Please send your request and other questions you may have to: