The Culture for Business app is based on Fons Trompenaars’ Seven Dimension of Culture model, and is supported by data on the cultures of over 140 countries.
It provides clients with a better understanding of and detailed information on the differences across national cultures. It provides business travellers, international managers or anyone who is interested in understanding other cultures with specific tips for meetings, management and negotiations.
What is the purpose?
To provide a better understanding of cultural differences, the reasons for cultural differences, and most importantly to increase users’ cross-cultural management, communication and cooperation capabilities.
When should it be used?
The app can be carried and used anywhere, any time. It can be used as a self-learning tool to understand and deal with cultural differences in business, but it can also be used as a culture encyclopaedia.
Whenever a cross-cultural issue appears, the app can be used to look for immediate answers. It can be seen as a cross-cultural management “trainer” that users will have permanent access to.
Unique selling point?
Apps based on corporate culture, gender, age/generation differences and other factors are under development.